Mimi pitches for Intel?

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.


In what appears to be one of those situations in which a celebrity thinks it’s OK to appear in advertising as long as the campaign isn’t appearing in the United States, a story in this UK celebrity rag claims that Mariah Carey has agreed to pitch for Intel since that ground has already been broken by other Intel celeb endorsers including Lucy Liu, Seal and John Cleese. All we have to add is that this is a long, long way from Blue

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in