Mildly interesting Dos Equis ad icon returns

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Wow, Euro RSCG's "Most Interesting Man in the World" campaign for Dos Equis just got way more interesting! The new 30-second commercial posted below shows him ice fishing, when suddenly a buddy tears off our hero's head, dribbles it like a basketball and eats it! Another new ad, posted on the Dos Equis site, shows him swimming in a lake with lots of monkeys, who also tear off his head and eat it! Kidding, of course.

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