Microsoft to Apple and Samsung Fans: Stop Fighting, You Utter Morons

Roman Coppola's spot for Windows Phone

If smartphone advertising has a recurring theme, it's that the users of rival products are idiotic obsessives. Samsung made that point with its campaign poking fun at Apple fanboys. Now, Microsoft is making a similar point about both Apple and Samsung fans. The spot below for Windows Phone, from Crispin Porter + Bogusky and director Roman Coppola, takes place at a wedding, where half the crowd has iPhones and half has Galaxies. The bickering starts immediately, and soon escalates into a nasty brawl. A couple of attractive caterers, meanwhile, don't see what all the fuss is about. Can't we all just get along, and agree to buy Windows Phones? Of course, Microsoft would kill, or at least maim, for the kind of smartphone brand loyalty that the other two companies have. For now, the thinking seems to be, If you can't beat them, at least beat them up. And by the way—yes, unfortunately, Apple body tattoos do exist.

Credits below.

CREDITS

Client: Microsoft Windows Phone

Spot: "The Wedding"

Agency: Crispin Porter + Bogusky

Worldwide Chief Creative Officer: Rob Reilly

Executive Creative Director: Dan Donovan

Creative Directors: Dave Swartz, Dave Steinke, Bill Roden

Art Director: Robbin Ingvarsson

Copywriter: Waldemar Wegelin

Executive Integrated Producer: Aaron Kovan

Senior Integrated Producer: Laura Keseric

Junior Integrated Producer: Mike Borell

Production Company: Directors Bureau, Hollywood, Calif.

Director: Roman Coppola

Executive Producers (Production Company): Lisa Margulis, Elizabeth Minzes

Producer (Production Company): Mary Livingston

Postproduction: Method, Santa Monica, Calif.

Editorial Company: NO6LA, Santa Monica, Calif.

Executive Producer, Design: Crissy DeSimone

Producer: Leslie Tabor

Editor: Kevin Zimmerman        

Junior Music Producer: Chip Herter        

Group Account Director: Devin Reiter

Content Management Supervisor: Lynn Harris

Content Supervisor: Kelly Olech

Content Managers: Casey Wilen, Andrea Cadloni

Business Affairs: Katherine Graham Smith

Group Planning Director: Jason De Turris

Junior Cognitive Anthropologist: Tiffany Ahern

Music Production Company: JSM Music, Inc.