Olympic ice skater Michelle Kwan is one of the world’s top
athletes, with a clean, wholesome image and no history of being photographed
snorting cocaine or dangling babies out of high-rise windows. Shouldn’t that
be enough to attract lots of marketers looking for celebrity endorsement of
their products? Well, it turns out it is, although according to a New York
Times story in Tuesday’s edition, in the rarefied world of Olympic competition,
often it is not.