Mets start a new season for advertising

If you’re going to sign Pedro Martinez and Carlos Beltran, you better find a way to pay for them. And while the New York Mets expect attendance to rise significantly this season (more than 130,000 advanced tickets were sold on Feb. 27, a club record for a single day), more fannies in the seats alone won’t cover the $270 million the Mets have invested in their new ace and center fielder.

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