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Cats rule the Internet. So, it seems odd that Meow Mix retired its famous advertising jingle in 1996, when the Web was just getting going. Singing cats meowing over and over? Seems like instant traffic gold. The Del Monte Foods brand certainly hopes so, as it's now bringing the jingle back, 16 years later, in ads from Draftfcb in San Francisco. Not that many people realize it ever left. In a recent survey of more than 1,000 cat owners across the U.S.,