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"I didn't know how much the name would disturb people. It was only when the store opened that I learned Hitler had killed 6 million people." That's the dubious explanation from co-owner Rajesh Shah about why he decided on "Hitler" as the snappy name for his new men's clothing store in Ahmedabad, India. Shah says he spent 150,000 rupees (about $2,700) on the logo design, building facade and business cards—even audaciously dotting the "i" in Hitler with a swastika.
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