Men with small parts always welcome at BK

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The guy with the tiny hands is back in a couple of new Burger King ads from Crispin Porter + Bogusky. He first appeared in this 2007 spot, where he was reluctant to eat a BK double cheeseburger because it made his already-small appendages look even smaller (and was taken aback by his friend’s offer to “hold it for you”). In the new ads, it’s the Whopper Jr. that fuels his feelings of embarrassment and inadequacy.

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