Melanie Amaro Banishes King John in Pepsi's Super Bowl Spot

TBWA\Chiat\Day's :60 is unveiled

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

And here's your 60-second Pepsi spot that will air during the Super Bowl. It features The X Factor winner Melanie Amaro impressing, and then exiling, the evil king Elton John (who's wearing some serious platform boots) with her stained-glass-shattering rendition of Aretha Franklin's "Respect." What do you think—aside from being annoyed at all the full spots being released this year?

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in