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McDonald's Is Now Making Happy Meal Boxes That Turn Into Virtual Reality Headsets

Happy Goggles debut in Sweden in trial run

Headshot of David Gianatasio
By David Gianatasio

February 29, 2016

McDonald's Sweden is launching a promotion that invites kids to turn Happy Meal boxes into virtual-reality viewers. Dubbed Happy Goggles, some 3,500 of them will be made available at 14 restaurants over the weekends of March 5 and March 12. The price is about $4.10. 

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Headshot of David Gianatasio

David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

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