McDonald's Hmong Billboard in St. Paul Gets Lost in Translation

Native speakers question the copy

Always on the lookout for fresh arteries to clog, McDonald's has begun advertising in Hmong on billboards in St. Paul, Minn., which has more Hmong people—tens of thousands—than any other U.S. city. But the effort backfired, as native speakers are complaining that McDonald's dished up unhealthy portions of the Asian dialect.

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