McDonald's finds Nicky D's hard to swallow

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

McDonald's has sent a "strongly worded letter" warning a Detroit restaurant that it's name, Nicky D's, is a bit too close to the trademarked Mickey D's. The bigger and more absurd issue: the N in the Nicky D's logo looks just like the Golden Arches with a piece missing. When a local reporter pointed this out to Nicky D's owner Zef Dedvukaj, he replied blankly, "Oh, does it? Didn't know, sorry." Dedvukaj adds that his place specializes in corned beef, not burgers, so what's the big deal? It all sounds like something

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in