Creativity This McDonald’s Billboard Near Whistler Gives Snow Reports via Espresso Drink Toppings Another winner from CossetteBy Tim Nudd|February 18, 2016 Share By Tim Nudd|February 18, 2016 Share Cossette in Vancouver has made another tasty McDonald's billboard that skiers and snowboarders heading to Whistler will think is pretty gnar. The ad uses real-time snowfall data to synchronize the whipped cream or foam levels on McDonald's espresso drinks to the amount of recent snowfall in centimeters at the Whistler Blackcomb resort. The billboard is on Highway 99 in Squamish, B.C., en route to the mountain. It has been running for the full month of February. Cossette did something somewhat similar last February with a digital billboard for the Egg McMuffin, showing the sandwich rising into view just like the sun in the morning. Adweek Adweek