McDonald's Airing Gay Commercial in France

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

McDonald's is extending the olive branch, or whatever ultra-fattening menu item it might use instead, to the gay community with this French ad from BETC Euro RSCG. Uploading it to YouTube with English subtitles proved to be rather astute, as it allows Americans to see and comment on it without stirring up their Puritan counterparts, as airing it on TV would. They played it safe and still managed to snuggle up to their intended audience.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in