MC Hammer Runs Away With Creative Strategy Top Honors

While Advocacy and Inclusion pick up gold and silver awards, fun spot with the rapper wins top prize

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Advocacy, inclusion and MC Hammer (also known professionally as simply “Hammer”) helped agencies take home Creative Strategy Lions during the Cannes Festival. 

In the second day of honors announced at Cannes, Cheetos and San Francisco agency Goodby, Silverstein & Partners took home the Grand Prix Lions for the Creative Strategy category.

Top honors: the Grand Prix winner

Standing out from the batch of advertising advocating for purpose and inclusion, Cheetos fun spot aired during the 2020 Super Bowl by suggesting an everyday man cannot do anything except eat his Cheetos popcorn because of the famous orange dust on his fingers.

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