Maytag on the hunt for its next repairman

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Amateur singers across America dream of being the next American Idol. Now, actors have their own competition, as Whirlpool is holding auditions to find the next Maytag repairman. “Whether he’s a professional actor, a non-professional actor, a real-life appliance repairman who has always dreamed of acting or is someone who has an undiscovered acting talent, the new Maytag Repairman will be energetic, young at heart and outgoing,” says Whirlpool’s Jeff Davidoff. “You can expect the character to have a more relevant look and contemporary feel.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in