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BusinessWeek has a look at the sturm and drang inside PepsiCo's marketing ranks since Massimo d'Amore took over as CEO of the company's Americas Beverages unit 16 months ago. The former engineer, who for a CEO has an unusually high amount of hands-on control of marketing, even helped Peter Arnell create and edit the SoBe Michael Jackson "Thriller" spot with Naomi Campbell and the dancing lizards. The article relates how d'Amore increasingly shut out his own marketing execs in favor of Arnell, with one Pepsi exec calling the experience "d'Amoralizing."
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