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Mark Holland has upgraded his social-media standing from "some random guy on Twitter" to "some random guy on Twitter who answered a largely rhetorical question from a 43-year-old TV ad." He did this by counting how many licks it takes to get to the center of a Tootsie Pop. Holland posted his final count, 850, on Twitter last Saturday. That number conflicts with at least three previous studies—Holland needed many more licks than most people.
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