Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Hornbach is the world's most outrageous home-improvement advertiser. Every few months, the German chain releases a bizarre new commercial, usually showing the main character experiencing the rush of do-it-yourself construction projects as some kind of extravagant sensory explosion. Its recent epic spots have included one with a deck builder wielding a hammer of the gods, and another in which the very sounds of home improvement are beautifully symphonic to their many-eared practitioners. (And let's not even get into the awesomeness of the brand's surreal short film "The Infinite House.")
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in