Man Develops Sweet, Hilarious Friendship With Applebee’s Facebook Page

Chip Zdarsky gets sucked in

The Applebee's in Barrie, Ontario, has a Facebook strategy that's familiar for chain restaurants. It posts a lot of images of food and asks the blandest questions imaginable of its 2,000-odd fans. "Who is coming in for an Early Bird Special today? "Which of our burgers is your favorite?" "Happy New Years! Any resolutions that you care to share?"

@nudd Tim Nudd is a former creative editor of Adweek.