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David&Goliath is relaunching Southern California's Mammoth Mountain ski resort under the tagline "Play big," and has plenty of larger-than-life advertising to match. There's this billboard, which just went up on the 405. (The boarder "is in fact a mannequin," the release clarifies, "dressed in the latest gear donated by Quicksilver and DC.") The campaign also includes giant trail maps that are almost seven feet wide: perfect, perhaps, for those skiers and snowboarders with poor eyesight.
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