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We’re a sucker for big, fun out-of-home design projects, and this colorful Lyft stunt from Wieden + Kennedy New York certainly fits the bill.
This weekend, the agency took over the La Cienega car wash in Los Angeles and gave it a makeover in the brand’s colors—lots and lots of pink. Everything has been redesigned, from the car-wash menus to the wash-tunnel instructions. A giant Lyft Car Wash neon sign was added, in what W+K described to AdFreak as an “unmissable thank-you note to drivers.”