Lufthansa Offers a Life in Berlin to First Swede to Legally Change His or Her Name to Klaus-Heidi

Any takers?

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Interested in being ein Berliner?

German airline Lufthansa is running a contest in Sweden, dreamed up by the pranksters at DDB Stockholm, that features an impressive grand prize—a free trip, a free apartment in Berlin, a bike and "everything else you need to start a whole new life." All you have to do? Change your name, legally, to Klaus-Heidi.

Clearly that name would suit either man or woman, so that's the first hurdle out of the way.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in