Louisville Billboard Targeting Unhappy Gay People Just Makes Everyone Unhappy

Provocative ad from Abba's Delight

Controversial ministry Abba's Delight has put up a billboard in Louisville, Ky., that targets "people of faith who are uncomfortable with their same-sex attractions."

Abba's Delight founder Daniel Mingo says the billboard, which tells unhappy gay people that "you have options," was intended to be a helpful message, so he was taken aback by the negative feedback he's gotten. Gay reform ministries are quackery to begin with, but they usually aren't this passive-aggressive. Abba's Delight is still denouncing homosexuality and claiming it's incompatible with religious faith, but if gay people are happy being sinful and wrong, this ministry seems to say, they can have at it.

Conversely, John Waters would say anyone who's seriously that conflicted and miserable being gay should do everyone a favor and not be gay, so there's that.

WDRB 41 Louisville News

adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.