Lost in space

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Earth to Howard Stern: It’s not always about you.

Sure, traditional radio is freaked out about satellite. Yeah, the industry has launched a $28 million national ad campaign through DeVito/Verdi to promote good old-fashioned radio. But is it a direct response to Stern’s deal with Sirius? Hardly. “He made some comment like, ‘I defy anyone to convince me that’s not the case,’ ” says Andy Brief, DeVito/Verdi’s director of account services, who happened to tune into Stern’s show yesterday morning and heard Howard ranting. So Brief called in and talked Stern’s ear off about how long it takes to get strategies approved and ads created. This campaign, he made clear, was in the works before Stern’s Sirius deal was announced.

“I didn’t let him get a word in edgewise,” Brief tells us.

—Posted by Deanna Zammit

Photo: Gamma Presse


@nudd Tim Nudd is a former creative editor of Adweek.