Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.
Last time we wrote about this kind of marketing stunt, it involved Maxim and Eva Longoria, but times being what they are, this time it features Col. Sanders. What we’re talking about here is a KFC logo sculpted into the sand of Rachel, Nev., that’s so huge it can be seen from space (or eventually on Google Earth). As you may recall, last year KFC garnered a lot of press for what was actually a really boring commercial that contained