Loews gets honest about movie start-times

As you’re sitting in the movie theater waiting for the
actual movie to start, maybe it’s crossed your mind that it would be great if
you could fast forward through the ads and at least some of the trailers. Well,
Loews Cineplex is finally doing something better, by starting to remind
moviegoers in its advertising that the movie will actually start 10 to 15
minutes after the traditionally-publicized start-time which, of course, includes the
commercials and trailers. The move follows customer complaints. The only thing that’s truly surprising about this
development is that according to this story in the New York Daily News, the
idea is first being tested in two theaters in Connecticut before rolling out nationally in June. We ask: what’s there to test?

 —Posted by Catharine P. Taylor