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To raise awareness of the millions of children going without clean water each day, Unicef is challenging you to see how long you could deny yourself something as simple as checking your phone.
Mobile visitors to UnicefTapProject.org can join the challenge (and help raise money for the cause) by following a few simple instructions and putting their smartphone down. For every 10 minutes you leave your phone alone, the project's sponsors will fund a day of clean water for needy kids worldwide.
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