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The latest spots from Venables, Bell & Partners for the Montana Meth Project, directed by Wally Pfister, are high-impact and emotionally charged, much like the effects of the drug they seek to combat. See four commercials here. Their power derives from a balance of grim frenzy and quiet, shattering realization. The lost innocence of a high-school football game contrasted with a grimy sink where a cheerleader eventually tore out her eyebrows is especially effective. Some of the scarier revelations—one teen is raped by a dealer, while another user sells her body and prematurely gives birth to a daughter—would be overkill if not for the sudden calm that follows.
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