Liam Neeson Narrates This Gorgeous Tourism Ad for Ireland Timed to St. Patrick’s Day

It's easy being green

Liam Neeson is a big softy when it comes to St. Patrick's Day.

The tough-guy actor provides a heartfelt voiceover for this 60-second Discover Ireland tourism spot, waxing poetic about his homeland.

"Every year, on St. Patrick's Day, the world goes green," he begins, as landmarks like the Leaning Tower of Pisa, Sydney Opera House and Paris' Moulin Rouge, all lit in emerald hues, flash by. "But here in Ireland," he continues, "every day is bathed in green."

We're treated to shots of rugged coasts, crescent hills and verdant forests, along with city scenes of bustling nightlife, shopping and parades. #GoGreen4PatricksDay is the hashtag.

What would be an attractive if predictable spot really shines thanks to Neeson's earnest, nuanced narration. The Oscar nominee provides a level of emotional resonance and authenticity often lacking in tourism work. Being Liam Neeson, his delivery is still intense and penetrating, though he sounds legitimately pleased to be talking up the green.

Still, I kind of miss the smoldering murderousness he conveys when seeing red.

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@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.