LG Advertises Ultra-Thin TV on Magazine Spine That’s Exactly the Same Width

Ingenious media placement

Headshot of Tim Nudd

Here's your clever media placement of the day: M&C Saatchi in Stockholm has advertised LG's OLED-TV, which is 4 millimeters thick, on the spine of electronics magazine Lyd & Bilde (Sound & Image), which is also 4 millimeters thick. Throw in a double-sided arrow, a line of copy and the LG logo, and you're done. Via Adland.

@nudd Tim Nudd is a former creative editor of Adweek.