Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Continuing its rigorous research into women's butts, Levi's (and ad agency Colenso BBDO) hooked up an "asscam" to one Australian lady's backside, and filmed the results. The exposé revealed about what you'd expect—lots of guys are caught checking out her butt when they think no one's looking. Humorously, lots of women also give the butt a once-over, though generally with less approving looks on their faces. The video has been watched more than 7 million times since hitting YouTube on Valentine's Day, though the takeaway is a bit unclear.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in