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When a famous ring announcer appears in a commercial promoting the fight against prostate cancer, the phrase “no hitting below the belt” will pop into some viewers’ minds. But the presence in the campaign of Michael Buffer (of “Let’s get ready to rumble” fame) will help draw attention to Sneakers@Work Day, slated this year for Sept. 19 as an occasion for promoting awareness and fund-raising to combat the disease. New York-based Needleman Drossman & Partners created the spot.
—Posted by Mark Dolliver
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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