Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The E*Trade talking-baby spots have a constituency, considering they're back for a third year (in ads from Grey) in this Sunday's Super Bowl. To pump up interest ahead of the game, E*Trade is checking off the viral box by mimicking CareerBuilder's popular Monk-e-mail effort from 2006. With BabyMail, you can have one of the E*Trade babies speak your message in an e-mail to friends. There's also, of course, the option to upload your own baby's photo.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in