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Job-search advertising is getting truly monstrous this year. We’ve already written about Fallon’s new ads for The Ladders, which feature Guilala, a ’60s Japanese movie beast so cheap he makes Godzilla look like something out of a Merchant Ivory film. But now the battle is joined as the category kingpin, Monster.com, launches its own spots from BBDO. Each one asserts, “There’s never been a better time to go to Monster.com,” and you’ll get no argument from us, what with all the layoffs lately.
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