The less said of mime advertising the better

Silence

If a mime falls gravely wounded in the kitchen or on the factory floor, would anybody hear? Or care? The answer to first question is no, since mimes are silent. And the likely answer to the second makes one wonder why the Worker Compensation Board of Nova Scotia chose mimes in the first place for its new campaign warning people that keeping quiet about safety issues at the workplace isn't such a good idea. Still, the posters, like the annoying mimes themselves, do demand attention. The mime in the factory ad looks so sad, like he's lost a thumb in one of those packages passing on the conveyor belt. There's also a TV component. "Neck Brace" looks like it was shot in the AdFreak office. We have that kind of fun here every day. I can't wait to see how the agency, Extremegroup in Halifax, translates the campaign to radio. That won't be easy. Via Ads of the World.

—Posted by David Gianatasio