Leo Burnett Motivates Employees by Making Them Do Shots and Slapping Them in the Face

Hard-hitting program gets great results

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Here's the last parody video we're going to post from Strategy magazine's Agency of the Year event in Toronto. It's Leo Burnett's entry, and it seems the agency has found a unique way to make its employees more creative—by having them do shots and then literally slapping the tired old ideas out of their heads.

Burnett calls it "Slapshot," and it seems to be working, judging by the impressive numbers in the fake case study below.

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