Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
A heartwarming story of a boy who scrimped and saved to buy Legos has gone viral just in time for Christmas. James Groccia, an 11-year-old from Massachusetts with Asperger syndrome, saved all his money for two years to buy the Lego Emerald Night Train set, only to find it had been discontinued. So, he wrote to Lego. First, they sent a nice, corporate-sounding apology letter. Then, a few days before his birthday, a package arrived containing the discontinued set with a sweet letter commending his will power and even suggesting someday he might work at Lego.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in