Legal Sea Foods Mocks Save-the-Animals PSAs in New Ads

Save them so you can eat them

The latest campaign from the always-provocative Legal Sea Foods baits environmental groups into complaining. "Save the crab. Save it to show that every creature's sacred, no matter how small," extolls one spot's voiceover. Sounds like a PSA, but the shell game is soon revealed: "Save it just so we can chop it up into tasty little crab cakes."

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