Lee Clow: Steve Jobs Was the ‘Most Amazing Person I Have Ever Known’

Creative director's memo to TBWA staff

Lee Clow of TBWA was one of Steve Jobs's close friends and most trusted advisers. They created Apple's legendary "1984" spot together, reunited for "Think different" in 1997, and remained close throughout their marketing partnership. Jobs once described to Adweek how he and Clow would spar at their weekly meetings. "We always have the same destination in mind, so it's fun to wrestle and shout about how best to get there," he said. Clow's fundamental strength was that he "looks at Apple from his heart," Jobs said, "and this gives him the ability to see us as we should be, to see us as we have trouble seeing ourselves sometimes. And to remind us who we are when we are tempted by compromise or shortcuts. Working with Lee has been one of the most wonderful experiences of my life." Clow could say the same of Jobs. Below is the memo Clow sent Thursday to TBWA staff about the loss of his friend.

@nudd Tim Nudd is a former creative editor of Adweek.
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