Laziness is the new copywriting trick

Random musing of the day: Is the contruction "[x] is the new [y]" still fair game in advertising, or is it completely, ridiculously, mind-numbingly overused already?

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in