Kung-Fu Farmer Beats Pesticides With More Cowbell in Trippy Spot for Stonyfield Yogurt

A little off-color?

In this strange ad by Made Movement for Stonyfield, a woman with an Oompa-Loopa-ish complexion and a deeply annoying voice asks her lunchroom friend if she ever wonders about pesticides. Stonyfield fans like myself will recognize that a similar question is contained inside every yogurt container. But our protagonist gives it a good ponder anyway, and we are transported into her mind's eye. A farmer and his son are seen petting a cow, when three neon-colored dweebs wearing costumes that say "Pesticide" hop the fence to cause trouble. So, the Stonyfield farmer breaks out his kung-fu and defeats his brightly colored enemies by employing more cowbell. According to the release, "While most opt for a slick, stylish approach and keep verbiage vague such as 'Pure' or 'Natural,' this high-energy, color-saturated spot highlights Stonyfield's commitment." Indeed, it does look like someone vomited highlighters on it. And it does stand out in a category full of real cows in realistically colored fields. I guess Stoneyfield is finally going for the stoner crowd.


Client: Stonyfield

Agency: Made Movement

Chief Creative Officer, Partner: Dave Schiff

Chief Design Officer, Partner: John Kieselhorst

Chief Digital Officer, Partner: Scott Prindle

Creative Director: Claire Wyckoff

Chief Strategy Officer: Graham Furlong

Art Director: Marybeth Ledesma

Writers: David Satterfield, Claire Wyckoff

Consulting Head of Integrated Production: Chris Kyriakos

Junior Integrated Producer: Isaac Karsen

Visual Effects Company: Ingenuity Engine

Music Company: Beacon Street Studios

Composers: Andrew Feltenstein, John Nau

Sound Design Company: Soundelux

Editorial Company: NO6

Business Manager: Jennifer DeCastro

Vice President, Account Production: Rachael Donaldson

Production Company: Hungry Man

Director: Jim Hosking

Executive Producers: Kevin Byrne, Dan Duffy

Line Producer: Leora Glass

Director of Photography: Marten Tedin

Editor: Dan Aronin

Assitant Editor: Doug Scott

Executive Producer (Editorial Company): Crissy DeSimone

Lead Flame: David Lebensfeld

Visual Effects Producer: Oliver Taylor

Telecine: Company 3

Colorist: Siggy Ferstl

Sound Designer: Harry Cohen

Audio Finishing: Lime Studios

Audio Engineer: Sam Casas