Kraft Salad Dressing Ad Gets Best Present Ever: A Slap From One Million Moms

Fury over zesty, naked picnic

Kraft's saucy ad campaign (via ad agency Being) for its Zesty Italian salad dressing launched in early April, but it's taken a rebuke from One Million Moms to give it a sudden enormous boost of visibility. The moms are super pissed off about the print ad above, featuring the campaign's hunky model, Anderson Davis, enjoying a naked picnic. The ad is far from subtle—the picnic blanket has pretty obviously been pulled over Davis's privates in such a way that it looks somewhat obscene. This infuriated the moms, which write on their website: "Last week's issue of People magazine had the most disgusting ad on the inside front cover that we have ever seen Kraft produce. A full 2-page ad features a n*ked man lying on a picnic blanket with only a small portion of the blanket barely covering his g*nitals. It is easy to see what the ad is really selling." Nope, they can't even say the words naked or genitals. The moms add: "Christians will not be able to buy Kraft dressings or any of their products until they clean up their advertising." Kraft responded with this statement: "Our Kraft dressing's 'Let's Get Zesty' campaign is a playful and flirtatious way to reach our consumers. People have overwhelmingly said they're enjoying the campaign and having fun with it."