Kraft to Kids: Stop Wasting Those Noodles on Macaroni Art!

'Dinner, Not Art' is charitable alternative

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Every day, thousands of boxes of Kraft Macaroni & Cheeese are wasted in the name of children's pointless macaroni art. No longer! "Dinner, Not Art," a new tongue-in-cheek campaign from Crispin Porter + Bogusky, seeks to save the real noodles by encouraging virtual macaroni art projects with a free iPad app. You can choose a canvas, cover it in noodles and manipulate them to create a macaroni masterpiece. There's a charity element, too. For every digital noodle used in the app, Kraft will donate 10 real noodles to Feeding America, up to 110 million noodles.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in