Kraft to Kids: Stop Wasting Those Noodles on Macaroni Art!

'Dinner, Not Art' is charitable alternative

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Every day, thousands of boxes of Kraft Macaroni & Cheeese are wasted in the name of children's pointless macaroni art. No longer! "Dinner, Not Art," a new tongue-in-cheek campaign from Crispin Porter + Bogusky, seeks to save the real noodles by encouraging virtual macaroni art projects with a free iPad app. You can choose a canvas, cover it in noodles and manipulate them to create a macaroni masterpiece. There's a charity element, too. For every digital noodle used in the app, Kraft will donate 10 real noodles to Feeding America, up to 110 million noodles.

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