Kmart's 'Ship My Pants' Ad Climbs Toward 10 Million Views, Eyes TV Run

Draftfcb spot being shared at remarkable rate

It may not be the height of sophistication, but holy crap—Kmart’s “Ship My Pants” ad is having a great run, to say the least. After just five days on YouTube, the pun-heavy spot from Draftfcb—in which Kmart shoppers are strongly encouraged to “ship their pants”—is quickly heading toward 10 million views on YouTube (it has 7.8

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in