Creativity Kmart Hunks Play ‘Jingle Bells’ With Their Junk in Christmas Ad Inside their Joe BoxersBy Tim Nudd|November 18, 2013 Share By Tim Nudd|November 18, 2013 Share And you thought the NBA guys were talented for playing "Jingle Bells" via well-timed three-pointers. Check out the Kmart studs in the retailer's crazy Christmas cross-promotion with Joe Boxer via Draftfcb in Chicago—swaying their sacks to chime out their own impressive version of the holiday standard. That's some musical junk right there. It caps an offbeat year for agency and client, stretching from "Ship My Pants" through last week's evil-filled "Boardroom" spot. Sometimes it's just better to be on the naughty list. UPDATE: For what it's worth, Chippendales did a similar video back in 2010. Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters. Adweek Adweek