Kmart Does a Hilariously Dickensian Christmas Version of ‘Ship My Pants’

Hey look, it's Bob Crap-chit!

Headshot of Tim Nudd

You have to hand it to Kmart and Draftfcb. They've shown this whole year that they know how to whip up a good viral commercial. We had "Ship My Pants" in April and then "Show Your Joe" (aka, "Jingle Balls") in November. Now, they head back to the well with this humorously Dickensian reimagining of "Ship My Pants" just in time for Christmas. You can hear all the other retailers grumbling "Bah, humbug." Well played. Via Disco Chicken.

Credits below.


Client: Kmart

Vice President, Creative: Mark Andeer

Director of Kmart Marketing Strategy: Brandi Ply

Director of Advertising: Beverly Mason

Agency: Draftfcb, Chicago

Chief Creative Officer: Todd Tilford

Executive Vice President, Executive Creative Director: Jon Flannery

Senior Vice President, Creative Director: Howie Ronay

Vice President, Creative Director: Sean Burns

Creative Director, Copywriter: Tim Mason

Associate Creative Director, Art Director: Myra Mazzei

Executive Producer: Chris Bing

Director: Zach Math

Editorial: Casey Cobler

@nudd Tim Nudd is a former creative editor of Adweek.