Kmart and Joe Boxer Go for Belly Laughs in Holiday Sequel to ‘Jingle Balls’

More musical body parts from FCB

Headshot of Tim Nudd

Kmart and Joe Boxer's "Show Your Joe" ad (rechristened "Jingle Balls" by some) was one of the big hits of 2013's holiday season—to the tune of 18 million YouTube views.

Now, here's the sequel, promoting Joe Boxer men's sleepwear.

The musical body parts have changed a bit, but fans of last year's spot will appreciate the surprise ending here. Plus, it looks like the original "Jingle Joes" will soon be returning—at least to this website, where you personally will be able to "give them a jingle."

"We're thrilled so many people laughed along with us last year and expect they will this year," a Kmart spokesperson says. The new spot, like last year's, was made by FCB Chicago and directed by Christian Weber of Wondros. It begins airing on TV tonight.

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@nudd Tim Nudd is a former creative editor of Adweek.