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Energy BBDO's new ad for King's Hawaiian bread rolls is sucky, though not in a bad way. The rolls are so light and fluffy, you see, you don't even have to reach for one with your hands—you just breathe in with a quick sucking motion, and presto!
It's a memorable first spot for the bakery brand from Energy BBDO, which won the account in December and is now working to double brand awareness and significantly grow brand penetration following the client's opening of state-of-the art bakeries in Southern California and Georgia.
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