Kia's Hamsters Return, Dance Up a Fur Storm

David&Goliath's latest spot is a bit soul-sucking

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The return of Kia's giant hip-hop hamsters in this effects-driven spot by David&Goliath is a bitter pellet to swallow. It starts out OK with a video-game-style, sci-fi battle scenario. But it quickly deteriorates when a Kia Soul drives into the action and the unfunky furballs emerge, busting moves to LMFAO's "Party Rock Anthem." Why do the war-bots tap their metallic toes to the beat when they could end everyone's misery by zapping those rodent freaks? C'mon, they're chubby and dancing in place.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in