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The return of Kia's giant hip-hop hamsters in this effects-driven spot by David&Goliath is a bitter pellet to swallow. It starts out OK with a video-game-style, sci-fi battle scenario. But it quickly deteriorates when a Kia Soul drives into the action and the unfunky furballs emerge, busting moves to LMFAO's "Party Rock Anthem." Why do the war-bots tap their metallic toes to the beat when they could end everyone's misery by zapping those rodent freaks? C'mon, they're chubby and dancing in place.
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